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Built for our clients—and their customers.

Figure Commerce - Circle with grid illustration.

Manage important details.

  • Purchase History
  • Customer Profiles
  • Shipping and Compliance
Figure Commerce - Circle with illustration of wine bottles.

Sell your wine
your way.

  • Allocations, Clubs, and Open Cart
  • Flash Sales
  • Point of Sale
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Understand your customers.

  • History
  • Reporting
  • Integrations
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Tell your story.

  • Modular websites
  • Content management
  • Trade tools
  • Design integration with Offset custom websites
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Keep in touch.

  • Email marketing integration and automation
  • SMS integration
  • Logs
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Pleasure in the details.

  • Fast and secure check-out
  • Beautiful brand experience
  • Self-service account management

With the essential features you’d expect.

Customer Tools & Features

We give our clients the ability to provide a superior purchase experience for their customers. This includes all of the tools today’s customer expects—a beautiful branded experience, usability on mobile or desktop, and the ability to easily manage account settings—plus bonus features like automatically-applied member discounts and real-time product filtering.

  • Optimized for mobile and desktop
  • Support for complementary brand colors, typefaces
  • Branded email receipts
  • Vanity domain names like
  • Customers can access and manage their own accounts and profiles
  • Store multiple payment methods and shipping addresses
  • Fast, secure, and scalable performance
  • Continually optimized to balance performance and functionality
  • International order support
  • Magic links to log in to offerings
  • Automatically-applied member discounts
  • Real-time product filtering with support for thousands of products

Multiple Sales Models

Our product is built to manage the nuanced complexities of wine sales—including multiple sales models. We have sophisticated tools for handling all the details of allocation, club, and open cart sales, as well as flash sales for retailers.


  • Support for guaranteed, first-come first-served, or request-only models
  • Manage offering messaging by group
  • Manage individual customer or group based wine allocations
  • Manage wish requests and batch wish granting.


  • Manage wine club levels and member discounts
  • Customize each wine club shipment for individual customers
  • Batch order processing


  • Manage wines for sale all year long with product descriptions, details, and volume discounts
  • Organize products in various categories
  • Use promo codes to encourage sales

Flash sales (Retailer)

  • Feature one product at a time until sold out, or multiple items all with expiration countdowns

Backend Admin Tools

Starting with a helpful dashboard to keep track of daily sales and call out to-dos and goals, our admin support is designed so you spend less time putting out fires and more time engaging with customers. Review and manage orders, keep track of customers, organize products, handle appointments, and communicate directly with customers. We make it easy to access vital information in order to make it actionable for your business.

  • Daily sales overview
  • Orders and customers that require attention or action
  • Set and reach goals
  • Review each order in great detail: from notes and to-dos, to shipping and billing details
  • Edit products and order details as needed
  • Manage all order fulfillment to provide great customer service
  • Keep track of your customers
  • Support multiple payment methods, shipping addresses, mailing address, profile details, store credits, and more
  • Add notes and to-dos
  • Keep track of communications and appointments
  • Support multiple inventory locations, discount eligibility, multiple formats, and tech specs
  • Keep track of visit requests, details of visits, and no-shows
  • Maintain a log of which wines guests enjoyed
  • Be proactive about abandoned carts: know who came in but didn’t complete an order, so you can determine how you want to reach out to recover the sale
  • Use groups for purposes like segmentation or managing messaging and product available in allocations
  • Set state base tax rates, prohibit shipments, and more
  • Sometimes shipping just can’t be simple, so set up details per state, each with its own shipping options and ship dates
  • Keep track of what emails your customers have received, opened, and clicked on
  • Track any subscribers that bounce so you can reach out and keep in touch

Point of Sale

Private Beta Public Beta Early 2021

Figure App is designed as a companion app to help you sell your wine anywhere. Quickly and efficiently ring up orders in person, keep track of customer information, and manage your tasting appointments. We make it easy to access vital information, best of all it’s all instantly available anywhere you have an internet connection.

  • Fully native iOS app available for iPhone & iPad
  • Modern payments - Quickly and securely accept new credit cards in person, cards stored on file, or contactless payments with Apple Pay and Google Pay with new EMV card readers
  • Capture all necessary customer information to maintain compliance and make sure orders get to the right place
  • View all pertinent customer information like lifetime value, membership status, and contact details to help you make better real-time decisions
  • Reference all product information and club membership options when customer have questions
  • New features launching regularly


Private Beta

We’re now offering a private beta of content management. This allows you to easily create and edit unique content on your Modular Website or Offset Custom Website and to make sure your trade files are always up-to-date. Save time on all the small changes you make. You’re in control.

  • Edit titles, copy, and imagery for sections like wines, vineyards, galleries, blogs and more.
  • Regularly update trade files, such as tasting notes, bottle shots, and labels


Figure is designed to integrate with the essential shipping and logistics tools that support a modern wine business. Easily manage taxes, compliance, and tracking—whether you’re boxing and shipping your own orders or with a fulfillment partner.

  • Connect Figure to ShipCompliant to get accurate street level taxes, pass compliance rules, and sync orders with all connected fulfillment houses for shipments and tracking
  • Connect Figure and send order directly to Copper Peak Logistics, M7 Wine Solutions, or VinFillment; when orders leave the warehouse, shipping status and tracking numbers are automatically updated on the order level
  • With direct connections to FedEx, UPS, GSO, and VinGo, self-fulfillment allows you to generate shipping labels and invoices, box and ship your own orders, and automate tracking information


Figure is designed with focus. We’re always looking for ways to make our product more efficient and effective for our customers. With our commerce and reporting APIs, you always have the ability to take matters into your own hands. If there’s something you need that we can help you with, we’re all ears.

  • Our Commerce API and Reporting API give your access to your data
  • Completely customize your commerce experience on your own (development required)
  • If you need a custom feature or special report, let’s discuss


We’re here to help, whether with email or chat support, or our extensive collection of helpful overviews and how-to guides, we have you covered. If you need extra assistance, we offer premium support that we can tailor to you.

  • Email and chat support weekdays from 9:00 AM - 5:00 PM Pacific
  • Enjoy an expansive collection of helpful overviews and how-to guides
  • Paid plans for additional assistance can be arranged as needed

Hosting, Security & Privacy

We host and maintain your site with the same level of protection and privacy that we would want for ourselves.

  • Your commerce enabled website is hosted and maintained by us
  • Unlimited bandwidth
  • Protected by 256-bit bank-grade SSL security.
  • We offer ongoing development for GDPR & CCPA support to handle global and national customer data privacy matters


Figure helps people with disabilities get the most out of your website and checkout experience so you can increase your compliance with ADA guidelines.

And we play nicely with others—so you can go even further.

Integration with Stripe Stripe Payments
Integration with SlickText SlickText SMS Messaging Use code FIGURE for 15% off your first month
Integration with Campaign Monitor Campaign Monitor Email Marketing
Integration with ShipCompliant ShipCompliant Compliance & Tax
Integration with Clearbit Clearbit Customer Data
Integration with FullStory FullStory Analytics
Integration with Cloudflare Cloudflare Web Performance & Security
Integration with Dash by JuiceBox Direct Dash Dashboards & Reporting
by JuiceBox Direct
Integration with Intercom Intercom Customer Chat
Integration with Drift Drift Customer Chat
Integration with FedEx FedEx Shipping
Integration with UPS UPS Shipping
Integration with Adobe Fonts Adobe Fonts Typography
Integration with Google Fonts Google Fonts Typography
Integration with Wine Searcher Wine Searcher Product Feed

Find out how Figure can help.

Explore our software

We’ve put a lot of thought into balancing the right mix of features so our clients can better serve their customers. Learn how you can use Figure to spend less time on admin and more time connecting with the people who matter.

View Product Features


See Figure in action

Curious to learn more? Sometimes you just need to see it for yourself. We’re here to walk you through our product, explore your options, and answer any questions you may have.

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You likely have some questions. We’ve compiled a list of the ones that come up the most. Don’t see what you’re looking for? Let’s chat.

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We believe the best partnerships have transparent motives and aligned goals. Our transaction-fee model does just that. We only succeed when you do.

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