Get in
touch
Get in touch We’re here to help

Straightforward and transparent pricing that aligns our goals.

Let’s start with your annual DTC revenue.




Are you an upstart or small wine business?

$3,000 Onboarding

One time fee


Onboarding breaks ground for our relationship and lays the foundation for your success. In addition to the customary data transfer, account setup and platform training, Figure Onboarding includes a deep dive into your business. The better we understand the ins and outs of your operations, the better we can guide your use of Figure to meet your goals and help you push the bar even higher. Highlights of Figure Onboarding include:

  • Personalization and styling of your Commerce Website to reflect your brand’s look and feel.
  • One modular branded email template for our integration with Campaign Monitor.
  • 1-on-1 guided support from intake through launch.
  • Up to 5 hours of data migration services.
  • Semi-annual check-ins.


3.9% + 30¢ per Transaction

Bundled Figure + Stripe credit card processing fee


No Monthly Fees. Yes, that’s right, fees only occur when you make a sale. We believe the best partnerships have aligned goals. Our transaction-fee model does just that. So it is our job – and our livelihood – to continue improving the system to help make your sales as strong as possible. This bundled fee includes:


1% Figure Transaction Fee

Most commerce platforms don’t mention their transaction fee padding the credit card processing fee. We prefer transparency. We’re essentially a member of your sales team that works on a 1% commission.


2.9% + 30¢ Stripe Transaction Fee

The bulk of the transaction fee is comprised of Stripe’s standard credit card processing fees for Visa, Mastercard, and American Express.

$5,000 Onboarding

One time fee


Onboarding breaks ground for our relationship and lays the foundation for your success. In addition to the customary data transfer, account setup and platform training, Figure Onboarding includes a deep dive into your business. The better we understand the ins and outs of your operations, the better we can guide your use of Figure to meet your goals and help you push the bar even higher. Highlights of Figure Onboarding include:

  • Personalization and styling of your Commerce Website to reflect your brand’s look and feel.
  • One modular branded email template for our integration with Campaign Monitor.
  • 1-on-1 guided support from intake through launch.
  • Up to 10 hours of data migration services.
  • Semi-annual check-ins.


3.8% + 30¢ per Transaction

Bundled Figure + Stripe credit card processing fee


No Monthly Fees. Yes, that’s right, fees only occur when you make a sale. We believe the best partnerships have aligned goals. Our transaction-fee model does just that. So it is our job – and our livelihood – to continue improving the system to help make your sales as strong as possible. This bundled fee includes:


0.9% Figure Transaction Fee

Most commerce platforms don’t mention their transaction fee padding the credit card processing fee. We prefer transparency. We’re essentially a member of your sales team that works on a 0.9% commission.


2.9% + 30¢ Stripe Transaction Fee

The bulk of the transaction fee is comprised of Stripe’s standard credit card processing fees for Visa, Mastercard, and American Express.

$10,000 Onboarding

One time fee


Onboarding breaks ground for our relationship and lays the foundation for your success. In addition to the customary data transfer, account setup and platform training, Figure Onboarding includes a deep dive into your business. The better we understand the ins and outs of your operations, the better we can guide your use of Figure to meet your goals and help you push the bar even higher. Highlights of Figure Onboarding include:

  • Personalization and styling of your Commerce Website to reflect your brand’s look and feel.
  • One modular branded email template for our integration with Campaign Monitor.
  • 1-on-1 guided support from intake through launch.
  • Up to 20 hours of data migration services.
  • Semi-annual check-ins.


3.7% + 30¢ per Transaction

Bundled Figure + Stripe credit card processing fee


No Monthly Fees. Yes, that’s right, fees only occur when you make a sale. We believe the best partnerships have aligned goals. Our transaction-fee model does just that. So it is our job – and our livelihood – to continue improving the system to help make your sales as strong as possible. This bundled fee includes:


0.8% Figure Transaction Fee

Most commerce platforms don’t mention their transaction fee padding the credit card processing fee. We prefer transparency. We’re essentially a member of your sales team that works on a 0.8% commission.


2.9% + 30¢ Stripe Transaction Fee

The bulk of the transaction fee is comprised of Stripe’s standard credit card processing fees for Visa, Mastercard, and American Express.

$15,000 Onboarding

One time fee


Onboarding breaks ground for our relationship and lays the foundation for your success. In addition to the customary data transfer, account setup and platform training, Figure Onboarding includes a deep dive into your business. The better we understand the ins and outs of your operations, the better we can guide your use of Figure to meet your goals and help you push the bar even higher. Highlights of Figure Onboarding include:

  • Personalization and styling of your Commerce Website to reflect your brand’s look and feel.
  • One modular branded email template for our integration with Campaign Monitor.
  • 1-on-1 guided support from intake through launch.
  • Up to 30 hours of data migration services.
  • Semi-annual check-ins.


3.6% + 30¢ per Transaction

Bundled Figure + Stripe credit card processing fee


No Monthly Fees. Yes, that’s right, fees only occur when you make a sale. We believe the best partnerships have aligned goals. Our transaction-fee model does just that. So it is our job – and our livelihood – to continue improving the system to help make your sales as strong as possible. This bundled fee includes:


0.7% Figure Transaction Fee

Most commerce platforms don’t mention their transaction fee padding the credit card processing fee. We prefer transparency. We’re essentially a member of your sales team that works on a 0.7% commission.


2.9% + 30¢ Stripe Transaction Fee

The bulk of the transaction fee is comprised of Stripe’s standard credit card processing fees for Visa, Mastercard, and American Express.

All Standard Features

We’ve put a lot of thought into creating the right mix of features to empower you and your team – no matter your size or sales models. Our job is to continuously build the best tools for your success and teach you how to use them.

Core Support Included

We can’t say it enough: interests aligned! Hospitality has always been one of our core values, and now it’s also core to our business. Our pricing is designed so that we can give you the time and attention you deserve.

Websites & Add-ons

Your website is more than a shop, it’s the primary home for your brand. From story to cart, the multiple facets of your website can – and should – seamlessly coexist. Whether Modular or Custom, our websites give your customers the best experience of your brand possible.
Explore Pricing

Making Wine - Figure offers special plans to small wine businesses

We offer special plans for upstarts and small wine businesses


We’re always looking to develop relationships with passionate winemakers and merchants just starting out. Our business model has built-in flexibility for projects we believe in, so that we can contribute where we feel we can make a real difference.

Let’s Talk

FAQs

We like to be prompt. For most businesses, we can get you live in around 30 business days. Some projects can take longer depending on the complexities of your business, migration timelines of third parties, and of course your entry of your content. Need it faster? Let’s talk.

The Onboarding and transaction fees are generally the only costs you’ll pay Figure. However, there may be third-party provider expenses to run your website and commerce that you’ll want to factor in. For example, you might need a full website. We can help.

Some other standard costs will include your email marketing campaigns, website hosting, POS card readers, and of course any additional third party software you might use to support your DTC sales. Your Figure Onboarding fee includes 1-year of personal ‘deskside’ support, but custom features, technical work, and premium support do incur additional expenses. We can talk about your possible needs for advanced services upfront, so nothing will ever come as a surprise.

Additional fees required for international cards and currency conversion. 1% + .30 cents for cross-border transactions. If currency conversion is required, an additional 1% fee will apply.

No, we don’t lock you in to anything. Our commitment to each other is established by the Onboarding fee and the work we do to make sure you are as successful and happy as possible.

Absolutely! Having worked with a wide range of wine businesses over the years, we know that operational nuances matter, and ready-to-wear software doesn’t always fit all. Whether to better mirror in-person sales strategies or to break new ground, some of our existing features in fact began as custom features. We love pushing the tech envelope, but we are also mindful that custom features are costly of both our resources and your budget, so we always like to proceed with caution. It’s not a hard and fast rule, but over the years we’ve found that it makes far more sense for everyone to spend time with the platform and each other before heading down the custom path.

Finally a yes without a caveat! Website design is in our DNA, and is handled via our parent company Offset. We offer both high-end Custom Websites and affordable Modular Websites. We’d love to help.

Yes! The reason we built Figure was because as website designers and developers, we found the existing commerce options to be clunky and limiting. We needed a better system for our clients, and we knew other designers and developers might need a better option too. Whether you are working with an outside designer (besides Offset) or using a DIY platform like Squarespace, we make it easy for you to sell your wine with Figure. Simply link to a subdomain that we host. We still handle the design and build out of your commerce site as part of our Onboarding and Setup.